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Generation Management in Social Institutions

Frau und Mann arbeiten gemeinsam an Laptop

Four generations (baby boomers, Gen X, Gen Y, Gen Z) with different values and attitudes characterise everyday working life and often lead to conflicts, e.g. in pedagogical approaches or working attitudes. This training programme highlights the different values of the generations and shows where conflicts arise and how they can be successfully and professionally managed.

Period:

April 2025 | November 2025

Status:
Free places
Registration end:
Format:
Seminar
Degree:
Certificate of attendance
Credits:

2 x 8 UE seminar

Participation fee:

1,190 euros (5 % discount for FHP alumni, 5 % discount for combined bookings)

Birgit Wiese

Successful generation management is about working out the different clusters of expertise that the four generations bring with them and using them in a targeted manner in the work with clients.

Prof. Dr. Birgit Wiese
Professor of Social Management

At a glance

Demographic change poses major challenges for both commercial enterprises and social work organisations. The baby boomer generation is retiring and generations X and Y are taking over their management and functional responsibilities. The arrival of Generation Y has already brought with it a clearly noticeable change in values in social organisations. Work-life balance, the search for meaning in professional activities, 30 to 35-hour working weeks and other values have changed social organisations in many respects. Generation Z is in the process of arriving in the most diverse fields of social work after completing their training/studies. With them comes a generation with values in social organisations, some of which differ significantly from those of the three previous generations.

In order to successfully organise this process together, positive attitudes from all employees are important. A cross-generational willingness to actively participate in and shape this change process is required. To this end, it is important to analyse and understand where there are generational lines of conflict, but also where there is common ground. This should be used to work out the different generational competences and use them in the interests of the client.

Focal points:

  • The concept of generation
  • the individual generations, their general values and their values in the work context
  • Identifying lines of conflict and how to deal with them
  • Identification of competence clusters

Lecturers

  • Prof. Dr. Birgit Wiese, Professor of Social Management in the Faculty of Social and Educational Sciences at the FHP
  • Stephen Köppe M. A.; Lecturer for special tasks (leadership theory/employment theory) at the HWR Berlin FB 5 Police

Mode of operation

  • seminar-style teaching
  • group work

Target group

The training is aimed at social organisations that want to deal with the topic of intergenerational cooperation.

Registration & Information

ZEW – Further Education Unit

Room 1.10
Anna Scheller
Coordination & Organisation ZEW
Register now!